Femme Rock powerhouse ELOUR is proud to unveil the lyric video for “Beautiful Girl,” a powerful track from their upcoming album, “Blood Running,” slated for a re-release via Epictronic. Brimming with raw emotions and ELOUR’s signature rock-infused sound, “Beautiful Girl” confronts the societal pressures and unrealistic expectations placed on women, particularly regarding beauty standards and objectification. This song challenges the notion that a woman’s value lies solely in her physical appearance, encouraging listeners to reject narrow definitions of beauty and embrace their multifaceted selves. ELOUR (pronounced “allure”) is what Elizabeth Ghandour categorizes as Femme Rock. Elizabeth’s direct lyrics, diverse background, and classically trained voice, combined with Ned Barclay’s soaring guitar, Joe Scarpellino’s tasty bass, and Ryan Vee’s creative drumming, yields a sound that’s raucous and rebellious, and yet very stylish. I see my music as empowering for females because of my honesty. I think women often try to keep their emotions in check because it’s so easy to be called crazy or hysterical or to be seen as “too much” or too intense or aggressive, while males seem to get away with much more, without being labeled or ostracized. I like to lean into those labels and challenge those stereotypes by showing that there is strength in showing emotions, even if they’re emotions that are discouraged for women, such as lust, rage, or anger. “Good Girl” challenges the notion that women should suppress valid emotions to satisfy some external (patriarchal) version of “good.” “Reputation” and “Beautiful Girl,” each in their way, go further and recommend throwing off unhealthy, limiting societal chains. I titled my album “Blood Running” after a lyric from the song “Ha.” The song displays the anger I felt after a relationship breakup, but underneath the anger was immense hurt. I was unseen and my pain and struggle didn’t matter. I feel it’s a bit of a female anthem because as females we are often dismissed or unacknowledged. We play so many valuable roles in a society that is still run by men. Our effort seems endless and often we are left feeling powerless. I hope that the album inspires people, and women especially, to find validity in all their emotional expression, and to claim their own power.